Property branding in Ghana: a reflection on colour, architecture and spatial agency

  • YEAR
    2016
  • AUTHORS
    Larbi, Martin
    Lair, Kevin
    Annor, Isaac
  • CATEGORIES
    2016 Conference Papers
    Architectural Science, Theory, Philosophy, Society
    Conference Papers

Extract

Property branding or the practice of painting people’s properties with corporate colours is an emergent phenomenon in Ghana, with significant implications for community identity and socio-spatial relationships in both rural and urban areas. It is often considered outside the domain of mainstream architectural practice; however, an expansive approach could provide better and more meaningful outcomes for the built environment. This should not be based on architectural objects but on the methods of empowerment and the change that it can engender. Therefore, this study underscores the utility of spatial agency in placemaking for positive social and spatial outcomes.

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