Architecture | Media | Representations Survey- (Exigencies at a Media Crossroad)

  • YEAR
    Kwee, Verdy
    Radford, Antony
    Bruton, Dean
    Roberts, Ian W.
    2006 Conference Papers
    Architecture and media
    Human Issues
    Information delivery
    The Education of Future Architects


ABSTRACT: Architectural information has been presented in a myriad of ways through various media
for the purpose of public education. Rapid technological change tremendously affects the modes and
techniques of communication media necessitating a reassessment of these vehicles. This paper
suggests that if the medium should continue to be the ‘massage’ (McLuhan, 1967), it is imperative that
we should understand the implications our choice and use of various media for communication of
specific data, especially in relation to a targeted audience.

The paper presents the results and analyses of an online user survey which considers the use of
currently available media, their roles and performance in the delivery of information of architectural
works. It proposes suggestions for the manner and reasons these factors fashion users’ preferences. It
also highlights several aspects of architectural data (e.g. forms, lighting, materials, etc) as well as those
of the respective media used to represent them while indicating how significant end-users perceive
these aspects in the process of understanding architecture. The interpretations of the results outlined in
this paper may suggest some answers to the questions relating to current media use, but they may
also pose more questions about the types of and the manner in which information should be delivered
to architecture enthusiasts/readers. This reassessment is intended to help anticipate future directions
in the application of these media in presenting architectural information. Special attention is particularly
paid to the opportunities afforded by the digital platform.


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